house of jade

Description

House of Jade is a concept jewelry brand that reimagines the cultural symbolism of jade through a cybersigilistic aesthetic. The brand blends heritage with modern, expressive design while aiming its visual identity to appeal to the Gen Z demographic.

Logo Sketches

Final Logos

Packaging

Duration

Tools

Tags

3 Months

Figma, Adobe Illustrator, Adobe Photoshop, Procreate

Brand Design, UI Design, Prototyping

logo

A major turning point in this project was its aesthetic shift. It originally had a sleek, elegant design, but I felt the concept could be pushed further, resulting in a sharper and bolder visual direction.

visual style

Color Palette

Typography

Patterns

brand application

Stationery

Desktop Screen Designs

ui design

Mobile Screen Designs

Interactive Elements

Laptop: Category Bar Pop-up

Laptop: Add to Cart Hover Pop-up

Laptop: View Cart Pop-up

Mobile: View Cart Pop-up

Mobile: Category Bar Pop-up

Mobile: Add to Cart Hover Pop-up

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