sōdae

Description

SŌDAE is a hard seltzer brand focused on creating Asian-inspired flavors that resonate with a younger generation’s interest in cultural exploration and social connection. Inspired by the limited availability of Asian-inspired drinks in nightlife and social settings, the brand brings familiar flavor profiles and cultural influences into a modern and more approachable beverage experience.

Duration

Tools

Tags

Typography

Photography

Patterns and Graphics

Stationery

Advertising Campaign

Merchandise

A modern, refreshing color palette that is centered around cool tones and warm accents for a clean, fresh, and playful feel.

4 Months

Figma, Adobe Photoshop, Adobe Illustrator, Procreate

Brand Design, UI Design, Graphic Design, Prototyping

logo

The SŌDAE logotype is the brand’s primary visual mark, appearing in a deep teal color. Its rounded uppercase lettering express characteristics of playfulness, while the water splashes above the “A” symbolizes the crisp nature of a hard seltzer drink. The secondary logo is designed to be used on darker backgrounds.